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BRAND FOCUS - GUCCI

No-one is hotter right now than Gucci’s creative director, Alessandro Michele.  His debut for the brand in the autumn/winter 2015 season this February was the most hotly anticipated of the last decade. Michele, who was head of accessories at the storied label since 2002 took over Gucci (our brand focus) from Frida Giannini and has brought the brand in a completely new direction from his predecessor. Not only is Michele the name on everyone's lips, Irish beauty Emily Butcher was hand-picked by Michele himself to make her runway debut for Gucci this autumn/winter. Here at Siopaella, we have some absolute mint Gucci pieces, both heritage and new, so you can get a ticket on the hottest sartorial train in town. Rihanna is a huge Gucci fan, Alessandro Ambrosio is rarely spotted out and about with her Soho mini leather and even Kate Moss finds herself succumbing to the universal allure of Gucci, despite her endorsements with Burberry and Longchamp and her unofficial love for all things Mulberry.

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Gucci - our brand focus - has always been at the fore of the luxury fashion world ever since Guccio Gucci (no prizes for guessing how he coined that name then) established the small leather goods and luggage brand back in the 1920s. Synonymous with Italian craftsmanship and expertise, our latest brand focus is the Tuscan label that everybody is talking about right now because of its hot-off-the-block designer Alessandro Michele who has reinvigorated the 'Granny Chic' trend that's so bad it's good. We're channeling our style inspiration, Emily Butcher, model-of-the-moment, with these Gucci handbags.

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Unlike many other designer brands, Gucci is made in Italy, ensuring that each piece is a work of art. Gucci’s leather goods are made in the Florentine workshop, making it a major employer for the local people, with 45,000 artisans at the workshop as well as the many Gucci employees dotted around the world. The label was inspired by equestrian saddles and the horsebit logo became its iconic trademark.

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Siopaella receives some of the most covetable bags in the designer industry and has several new hauls just in store. Be sure to check out the website, tweet us @siopaella or call us on 01-5550119 to chat about any of our Gucci pieces!

Mary @thefashionhorn

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