Our Story

Ireland's Home of
Pre-Loved Luxury

Since 2011, Siopaella has been connecting discerning clients with authenticated designer pieces — built on trust, community, and a deep love for sustainable fashion.

2011
Founded
15+
Years Trading
Ireland's
Largest
Luxury Reseller
Siopaella store — Wicklow Street, Dublin
29 & 30 Wicklow Street Dublin, Ireland
Est. 2011
200K+
Items Sold
15+
Years Experience
30K+
Happy Clients
100K+
Social Followers
€9M+
In Client Payouts
Siopaella — About Us
How It Began

From Temple Bar to
Ireland's Leading Name

Siopaella was founded in January 2011 by Ella de Guzman, opening its first location in Dublin's historic Temple Bar. The name itself is a blend of cultures — siopa means "shop" in Irish — reflecting the spirit of a new chapter built in a new home.

With a background in vintage thrifting from her native Vancouver, BC, Ella brought a trained eye for quality and authenticity to the Dublin market. By 2019, Siopaella had grown to five Dublin locations, cementing its reputation as Ireland's most trusted destination for pre-loved designer goods.

Following the shifts of 2020, the business evolved its focus entirely online and to its flagship Wicklow Street store — emerging stronger, more focused, and more committed than ever to the community it serves.

Founded
January 2011, Dublin
Founder
Ella de Guzman
Flagship
29 & 30 Wicklow Street
Speciality
Authenticated Designer Resale
Our Philosophy

Authentic.
Sustainable.
Community.

More than a resale platform, Siopaella is a brand with a mission — to bring like-minded people together through a shared love of sustainable fashion and real community.

01
Authentic
Every item we sell is rigorously authenticated by our in-house team before it reaches our clients. We stake our reputation on the integrity of every single piece — no exceptions, no compromises.
02
Sustainable
Pre-loved fashion is the most sustainable kind. By giving designer pieces a second life — and a third, and a fourth — we help reduce the environmental cost of luxury and make it accessible to a broader community.
03
Community
From first-time sellers to seasoned collectors, our clients are our community. We celebrate that shared passion — online, in-store, and everywhere in between. The name says it all: siopa means shop, and this is yours.

We started Siopaella because we believed in the idea that beautiful things deserve a longer life — and that the people who love them deserve a community built around that belief.

Ella de Guzman — Founder, Siopaella
Siopaella — About Us
Find Us

Our Home on
Wicklow Street

Visit us in the heart of Dublin city centre — or shop our full collection online 24/7.

Louis Vuitton Neverfull — Siopaella
Get in Touch

Visit Us or
Shop Online

Our team is always on hand — in-store or via WhatsApp — to help you find your next favourite piece or sell the ones you love.

29 & 30 Wicklow Street  ·  Dublin D02 Y037  ·  Mon–Sat 10am–6pm