The siopaella diaries

Welcome to part one of The Siopaella Diaries!

Our Siopaella team have had an incredible week these past 7 days. From movie premiers to fashion festivals, we have been busy getting to know new and interesting people here in Ireland. Part of our goals for the next 12 months include collaborating more with other small businesses and helping people to really understand the importance of recycling fashion. To do this, we need to be out and about meeting new, like minded people. We are so grateful for this past week as we met so many incredible people. Here’s a snapshot of what we’ve been up to once the shutters go down at night!

Guinness #phonesdown event

Tasty pints of Guinness and ham ’n’ cheese toasties? Sure look, it doesn’t get much better than that, especially when the company is top notch too! We had a night full of meaningful conversations at the Guinness #phonesdown event in Doheny and Nesbitt's where we were told to put down our phones and to get chatting to new people. This night inspired new connections with people from different industries and we look forward to Siopaella paying visits to some of Dublin’s largest corporate offices to roll out our new Corporate Clearouts over the coming months!

 A huge thank you to Doheny and Nesbitt’s, Guinness and Wilson Hartnell for making sure that we were so well looked after.

Crazy Rich Asians Premier at Movies @ Dundrum

Honestly one of the best movies we have ever seen! A true feel good movie! We laughed, we cried… and then we laughed again! A definite must see for a any bunch of girls! Thanks so much to Warner Bros for having us. 

Dublin Fashion Festival

The Siopaella team were beyond thrilled to partake in this year’s Dublin Fashion Festival hosted by Dublin Town. Being able to take the Siopaella team to the fashion show was really important for us as a small business as each and every staff member contributes so much to Siopaella’s success. One of our sales assistants had even styled our Prada look for the show so seeing it come down the runway was an exciting and rewarding moment for the team!

We were so lucky to get such a special shout out from the hosts, Cassie and Clyde, on the night encouraging the audience to visit Siopaella the following evening for bubbles and a customer competition! 

Thank you to the team at Dublin Town for having us. We look forward to doing it all again next year!

Guinness X Timmermans

Many thanks to the Open Gate Brewery for having us at the uncorking of the new Lambic and Stout beer by Guinness and Timmermans. Two legendary breweries combined for what was another successful evening with great conversation, company, and good beer!

The new Guinness X Timmermans with our Louis Vuiton Damier Graphite "Steve" briefcase


Carlsberg Unfiltered

Well, we didn’t know that Carlsberg do mystery tours… and we have to say… that this was probably the best mystery tour in the world!

Picked up outside the Wilson Hartnell offices and whisked away in a big black bus, no one knew where we were going to end up. With tummies rumbling and suspense building as we drove towards the Dublin mountains in the last of the evening sun, we were so pleasantly surprised when we pulled into The Hazel House in Tibradden. We were greeted by outdoor fires, picnic benches, blankets and, of course, a bar serving only the finest Carlsberg unfiltered lager. Head Brewer of the Carlsberg Group, Erik Lund, even joined us to speak to us about the creation of the new unfiltered lager and how the menu infront of us had been carefully crafted to compliment it.


We enjoyed a snapshot into authentic Danish culture or hygge - the Danish art of cosiness. Eating outdoors and sharing dishes with new people from different backgrounds, we again struck up good conversation about the importance of collaborating with other small businesses and supporting one another. Safe to say that our our mini-Denmark outdoor setting was a fine way to bring the summer to a close. Thank you to Diageo, Wilson Hartnell and Carlsberg for inviting us along to this special evening. 

The new Carlsberg unfiltered with our Classic Lambskin Chanel Single Flap - available in-store & online now ( the Chanel that is ! )