pic courtesy of www.thepurseblog.com
HOW GUCCI MADE A REVIVAL AND WHY YOU SHOULD JUMP ON IT
by Rachel Farrell
THE HISTORY
Gucci was founded by a man named Guccio Gucci back in 1921, in the city of Florence, Italy. The brand got its beginnings by specialising in high end leather goods. When Mr. Gucci was working in hotels in Europe, he was fascinated by the luxurious luggage the guests had. This inspired him to start his own brand, and so he enlisted the help of his three sons and the iconic brand was born.
THE COMEBACK
We've all seen the classic Gucci monogram print. The brand peaked in the 70's, but with the rise of influencer's and the return of simplicity, Gucci seemed to disappear off the it-girl's radar. Until now! Sales are better than ever. Thanks to a brand makeover from fashion directer Alessandro Michele, Gucci has made its way back into the hands of celebrities and stylish women worldwide.
WHY YOU SHOULD INVEST
According to Business of Fashion, Gucci sales rose by 49.4% in the last two years! Chief financial officer of Kering, the company that houses the brand, told journalists "there are a lot of levers for Gucci to keep growing". Better yet? The resale price for Gucci is nearly the same as its retail price due to it's coveted nature. Consignors that sell their Gucci bags with us can get up to 70% of the resale of new Gucci.
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New Gucci VS The Classics
Alessandro Michele brought sequins, snakes, funky prints and colors to the Gucci revival. We're equally as tempted by the Boston Tattoo Heart bag as we are by the classic Monogram Hobo GG.. which is your favourite?
Gucci Monogram Boston Tattoo Heart Joy Handbag
GG grey and navy blue canvas Boston bag with red leather trim
Zip top closure with a leather zipper pull opens onto a spacious brown textile interior with zipped pocket and patch pocket
Tattoo style design to front of bag
Gucci Piccolo GG Supreme Tote
Brown monogram canvas tote with tan leather trim detailing
Printed star detailing
Double leather tan handles
Opentop
Comes with pochette
Gucci Monogram Boston Tattoo Heart Joy Handbag
Tan canvas monogram and white leather velcro trainers
Velcro close
UK 5.5 / EU 38.5
Gucci Brown Leather Monogram Wallet
Snap button closure
Seven cards slots and four cash slots
Made in Italy
Gucci Crocodile Effect Trim, Secret Hobo
Classic brown/beige Gucci monogram canvas medium hobo bag with dark brown leather detailing including a croc embossed centre panel
Single leather flat strap and long, detachable shoulder strap with shoulder rest for ease of wear
Leather clochette with keys and padlock in brass tone hard ware
Zip top closure opens onto a large compartment with two patch pockets and zipped pocket.
Gucci Black Leather Monogram Belt
Monogramed black leather with silver tone buckle
RRP €400
Size : 75cm /30 inches
Gucci Black Leather Guccissima
Guccissima black leather shoulder bag with monogram imprinted detail
Golden tone hardware
Button top closure Large G metal detailing to the handle
Made in Italy
